Pricing
How much does a body sponsorship spot cost?
There is no fixed price. The athlete sets an opening price for each spot, and every takeover after that costs double the current price. SponsBody suggests the opening price from the athlete's verified reach: for a chest spot, 25 per 1,000 average views per post, kept between 50 and 2,500, in euros or US dollars depending on the athlete's page. Other spots are priced as a share of the chest spot.
The rules in one place
- Opening price
- Set by the athlete for each spot. SponsBody's suggestion is only a suggestion.
- Takeovers
- Each takeover costs double the current price. The brand it replaces is refunded in full, minus card processing fees.
- Bidding closes
- 7 days before the race at 20:00 UTC, so logos can be printed in time.
- SponsBody fee
- 15% of what the final sponsor of each spot pays, taken from the athlete's payout. Listing is free, and brands pay the price shown.
- Currency
- Euros (€) or US dollars ($). The athlete picks one for each race.
- Payout
- After the race is done and the athlete has posted race-day photos.
Which spots, and what each costs next to a chest spot
Athletes choose which spots to sell. A left and a right spot count as two spots with the same price.
| Area | Spots | Price of one spot, next to a chest spot |
|---|---|---|
| Chest | 2 | 100% |
| Upper back | 1 | 90% |
| Shoulders | 2 | 60% |
| Quads | 2 | 60% |
| Biceps | 2 | 45% |
| Lower back | 1 | 50% |
| Forearms | 2 | 35% |
| Calves | 2 | 30% |
| Triceps | 2 | 30% |
How suggested opening prices are calculated
- Take the average views per post of the athlete’s strongest verified social account. Accounts on different platforms are never added together.
- If the platform reports no views, assume 25% of the athlete’s followers see a post.
- The chest price is 25 per 1,000 views, kept between 50 and 2,500 and rounded to a round number. The cap is reached at 100,000 average views.
- Every other spot is its share of the chest price, from the table above.
- With no verified reach, a chest spot is suggested at 100.
The athlete can change every price before publishing.
Worked examples
These are the opening prices SponsBody would suggest for three example audiences. They are SponsBody’s suggestions, not market rates and not what any athlete has earned. The input is average views per post; the calculation is the one above. Prices are shown in euros: a page priced in US dollars shows the same numbers with a $ sign.
| Average views per post | 2,500 | 10,000 | 40,000 |
|---|---|---|---|
| Chest before rounding: views ÷ 1,000 × 25 | 62.5 | 250 | 1,000 |
| Suggested price of one spot | |||
| Chest | €65 | €250 | €1,000 |
| Upper back | €60 | €230 | €900 |
| Shoulders | €40 | €150 | €600 |
| Quads | €40 | €150 | €600 |
| Biceps | €30 | €110 | €450 |
| Lower back | €35 | €130 | €500 |
| Forearms | €25 | €90 | €350 |
| Calves | €20 | €75 | €300 |
| Triceps | €20 | €75 | €300 |
| Opening total of a new page (7 spots) | €350 | €1,330 | €5,300 |
After the first sale, each takeover costs double the current price: a spot that opens at €150 goes to €300, then €600. To see your own numbers, enter your followers in the body worth calculator.
More questions about prices
How does SponsBody suggest opening prices?
SponsBody takes the average views per post of the athlete's strongest verified social account; accounts on different platforms are never added together. If the platform reports no views, it assumes 25% of the athlete's followers see a post. A chest spot is suggested at 25 per 1,000 views, kept between 50 and 2,500 (the cap is reached at 100,000 average views) and rounded to a round number. Every other spot is priced as a share of the chest price. Without verified reach, a chest spot is suggested at 100. These are suggestions: the athlete sets the final prices.
What does it cost to take over a spot?
A brand takes over a spot by paying double the current price. A spot that opens at €150 goes to €300, then €600, then €1,200. The previous sponsor is refunded in full, minus card processing fees, and bidding closes 7 days before the race at 20:00 UTC.
What does SponsBody charge?
Listing spots is free. SponsBody keeps 15% of what the final sponsor of each spot pays, and the athlete receives the rest after the race. Brands pay the price shown on the spot.
All answers are in the FAQ. Brands can read how sponsoring works, and the terms have the full rules.